DIGITAL MARKETING, CAMPAIGNS & MEASUREMENT

Content operations for multi-service businesses

Keep service pages current, differentiated and useful for search and enquiries.

SWD INFOTECH

The challenge

When a business serves several markets, generic copy and disconnected micro-sites make it hard for visitors to understand actual services.

SWD INFOTECH

Our method

Organize topics by customer need; create consistent page structures for scope, deliverables, related work and clear next steps.

SWD INFOTECH

Operational handover

CMS editor permissions, a content calendar, review dates and analytics questions ensure the site can evolve without hard-coded marketing pages.

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