DIGITAL MARKETING, CAMPAIGNS & MEASUREMENT
Content operations for multi-service businesses
Keep service pages current, differentiated and useful for search and enquiries.
SWD INFOTECH
The challenge
When a business serves several markets, generic copy and disconnected micro-sites make it hard for visitors to understand actual services.
SWD INFOTECH
Our method
Organize topics by customer need; create consistent page structures for scope, deliverables, related work and clear next steps.
SWD INFOTECH
Operational handover
CMS editor permissions, a content calendar, review dates and analytics questions ensure the site can evolve without hard-coded marketing pages.
RELATED EXPERIENCE
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